Every support ticket tells a story about where your product or documentation falls short. When users reach out for help, they reveal critical gaps in your customer experience—whether it's confusing product flows, unclear documentation, bugs, or missing features. By analyzing these interactions, you can spot patterns that point to deeper issues: Are users consistently getting stuck at the same step? Are they asking questions that should be self-evident? Do they need help with tasks that should be automated? Each ticket is a window into how real users experience your product and a chance to make it better.